With millions of lives endangered worldwide, road traffic accidents (RTA) rank alarmingly high in the recent trends of pressing social issues. Approximately 328 lives are lost daily, much of which could have been prevented with timely rescue and intervention. Despite the innumerable road safety campaigns and awareness drives, India still ranks first in the number of road accident deaths across 199 countries and accounts for almost 11% of all accident- related deaths in the world. Clearly, road safety continues to be a major developmental and public health concern, acting as a leading cause of death and injuries worldwide. We must all strive to do our part to ensure that we receive what we deserve – safer roads and safer communities, once and for all.